Information Collection and Retention of sensitive information on Users Research Paper

Information Collection and Retention of sensitive information on Users - Research Paper Example he customers personal data for good reasons, such as understanding customer needs and preferences, there has been a growing concern among consumers who argue that it is unethical for companies to retain personal and private data of a consumer without the consent of a customer. This document will analyze the extent to which companies retain users sensitive information and the kind of information that companies hold and the reasons for holding such sensitive information. According to Martin (2014), data mining has been on the increase in the recent past. As the business environment increasingly becomes competitive, companies are looking for every little opportunity to enable them stay ahead of the park. Currently, most big companies are collecting and retaining personal data of their customers for organizational use. Experts say that the private data of most customers are currently being held by big companies. In fact, Martin (2014) notes that every time an individual surfs on the Internet and click on a website, use a mobile app, post something on social media or make a comment via an e-mail or call center, the information provided is retained by the companies for future use. Although most companies keep the customers personal data for good reasons, there has been a growing concern among consumers who note that it is unethical for companies to retain personal and private data of a consumer without the consent their consent. Additionally, consumers are concerned that keeping private data about a customer exposes a customer at risk because the data may be hacked, thereby causing harm to a customer. This document will analyze the extent to which companies retain users sensitive information and the kind of information that companies hold and the reasons for holding such sensitive information. With the advancements in technology and the increased propagation and usage of the Internet, most big companies such as Google, Apple and Facebook are mining the data of